It takes 7,600 litres of water to produce just one pair of jeans! The fashion industry is a thirsty one but also a dirty one. During denim production and dyeing process toxic chemicals are used to dye the fabric and make it colourfast. Then a huge volume of water is used to wash this fabric. These toxic chemicals are often leaked or drained into local waterways contaminating drinking water, killing wildlife and making factory workers extremely sick in the process. By buying denim secondhand we are casting a vote for the type of world we want to live in. We breathe new life in tired pieces by customising, distressing and upcycling. Let's help save some of the earths precious water resources, keep our oceans blue and secondhand denim out of landfill.